Today, no one is unaware, especially if you are a loyal customer of our Parisian house, that women's underwear can no longer be limited to its primary function: that of concealing intimacy. No, women's underwear expresses an intimate part of our personality, our style, our priorities. And among the most requested underwear, thongs stand out from the crowd.
Now iconic, the tanga has its roots in the 1970s in Brazil. Originally created to enhance silhouettes on the beach, it quickly became a must-have in women's lingerie. At ICONE , we can't hide our attraction to this piece of underwear, a true ode to femininity. With its low-cut cut that frees the hips, the tanga offers incomparable freedom of movement. And it is as a fervent defender of natural femininity that Marion Toccacielli and her creative team have fun creating the tanga in as many versions, models, prints and eco-responsible materials as there are tastes and women.
While deconstructing the traditional codes of lingerie, ICONE presents you with new thongs that perfectly combine a flattering cut and a second-skin effect. Let yourself be intoxicated by the scent of freedom that exudes from the Parisian house and explore the captivating world of our feminine lingerie.
Tanga: a unique design created for elegance and discretion
With this perfect balance between refinement and coverage, ICONE thongs are much more than just underwear. Dotted with finishes that are as delicate as they are contemporary, our thongs are true works of art in your lingerie collection.
The ICONE lace thong: an ode to well-being and feminine elegance
At the origin of the Parisian house ICONE, there was the ambitious and deeply feminist desire to create pieces of underwear that would fit perfectly into the hectic daily life of modern women.
These same women who no longer count their activities, their steps, their responsibilities and who, however, do not wish to compromise on their femininity, their dreams and their well-being.
Several questions then arose. Starting with: how can we remove all restrictions on our muses' movements? How can we offer them underwear that can: flatter the figure, provide optimal comfort while losing none of its charming appeal?
We then did what we do best: listen to you, be attentive to your requirements, to your requests to create lace thongs that flatter all figures and subtly reveal curves without showing too much.
This elegant derivative of the thong features fabric covering part of the buttocks for a bold and elegant touch.
Once placed on your figure, the underwear starts moving to gracefully highlight the curves of the body. Our thongs can be worn high or low waisted, depending on your body shape and desires. To further outline the curves of your waist, we recommend opting for the first option.
The clean lines of our lace thongs define a smooth, graceful silhouette under your clothes, while the cut of the underwear strikes an ideal balance between coverage and femininity, between well-being and elegance.
While expressing more audacity than the panties with its low-cut cuts, it has nothing to envy from even more minimalist models.
The ICONE thong: the ideal choice for optimal comfort all day long
A true chameleon, the lace thong can be forgotten under tight-fitting pants as well as under a pencil dress.
Their elasticated waist sits on the skin like a caress. Far from oppressing feminine curves, it delicately highlights the lines of the body and refines the waist.
Worn high or low waist depending on your desires and your figure, our lace thongs adapt perfectly to your body shape. ICONE's philosophy? To give you the impression that your thong was designed especially for your figure.
Are you planning a day of work? Do you have errands to run or do you have to take your children to school and/or to their extracurricular activities? Do you have an evening? The thong is the best ally of 21st century women, those women who wear all the hats and want to keep their femininity. These women business leaders, heads of families, these women wives, mothers, friends… who live several days in one and must keep their cool and look their best in all circumstances.
Have you set yourself the goal of practicing sports during your lunch break? Our thongs will follow you in all your activities thanks to their 100% breathable materials that maintain a feeling of freshness throughout the day.
While nicely maintaining the curve of your buttocks and enveloping your waist, the thong will be forgotten under each of your outfits and thus leave you free in all your movements.
Inclusion is one of the brand's spearheads and we carry within us the deep conviction that all women, of all body types and whatever their culture, must be able to feel beautiful and desirable in their clothes and underwear.
None of you have been forgotten during the process of creating and modeling our thongs, panties, bras, swimsuits and other ready-to-wear outfits . We have imagined second-skin effect pieces in which all women can imagine themselves and find themselves desirable.
The ICONE thong available in various eco-responsible materials
Each season, Marion Toccacielli and her creative team imagine a new identity for the collections. Everything is rethought: the cuts, the materials, the styles, with the aim of fitting into the new trends and matching your desires. Yes, ladies, it is you who inspire us.
You are, as much as you are, the muses of the house.
The ICONE lace thong in all its seams
Passionate about materials, we pay particular attention to the choice of fabrics which are an integral part of the model.
How can you pass by our lace thongs without stopping? They alone express the quintessence of contemporary femininity.
Keen to promote French artisanal know-how, we collaborate with exceptional lacemakers, such as Sophie Hallette, an international reference in this field. Our lace thongs will take you to other spheres. By combining a ruffled cutout with semi-transparent lace, audacity offers us a hypnotic dance with a certain slightly spicy femininity.
Floral lace knows no dark hours, quite the contrary, it never ceases to seduce us with its timeless and bucolic charm.
Nature inspires us… and you? Floral embroidery placed on transparent tulle or light lace adorn many of our thongs . Don't hesitate to get to know them, we are sure that they will not disappoint you.
If for you too, vintage romanticism is timeless, you will undoubtedly appreciate our models with matching ruffles, lace gathers and/or small bows for a wise and romantic touch.
At ICONE, the female body is a true work of art. Based on this observation, we imagine underwear capable of sublimating it, highlighting it, revealing it without ever oppressing or hiding it.
Semi-transparent lace reveals feminine curves without showing too much. Through the use of this material, it is a true manifesto in favor of women's freedom, to be, to move, to present themselves as they are, that the ICONE house writes.
The choice of eco-responsible materials for all ICONE creations
As we told you previously, the ICONE brand celebrates French know-how. But not only that.
ICONE also praises modern, dynamic and confident women by creating underwear and swimwear made from eco-responsible materials.
Sublimating women, yes, but not at the cost of yet another attack on the planet.
Since its creation in 2014, ICONE has constantly questioned the environmental and human impact of the fashion industry. Its numerous researches and studies have led it to the deep and anchored conviction that 21st century fashion must offer qualitative, sustainable and responsible pieces.
Always looking for ecological alternatives, the ICONE team is entirely dedicated to sustainable sourcing, to the search for new materials that are more respectful of the environment, while ensuring that it maintains respectful and trusting relationships with its European collaborators. In addition, our manufacturing workshops are all OEKOTEX certified and located in Europe.
Her infinite respect for materials and women has allowed Marion Toccacieli to collaborate with exceptional houses, allowing her to present collections in French embroidery, refined lace, Italian tulle and Turkish microfibers.
The ICONE lace thong is not a disposable piece that will suit you for one season. On the contrary, ICONE underwear is not one of those couture pieces that we get tired of. Ultra-feminine, refined and perfectly fitted: ICONE underwear is timeless.
Finally, ICONE is proof that clothing never dies. It simply transforms itself according to fashions, needs and the inspirations of the creators. This is why some models of the ready-to-wear and homewear line have been designed in recycled materials. Each season, the team takes new steps towards its objective, the common thread of its creative process: that of becoming ever more responsible.
ICONE has not finished surprising, seducing and sublimating women. If we do not yet know what innovations our next creations will be punctuated with, there is a sure value that you will find throughout the year and in each new season, our beloved and true charming asset: I am obviously talking about the tanga.
Discover our collection of panties, thongs and tangas .
Learn more:
- Lace lingerie : discover our designer pieces
- THE bras for small breasts : triangle, bandeau, balconette…
- There lace panties , a timeless piece of lingerie
- High-waisted panties , the piece that adapts to all figures
- There transparent dress : a fashion piece par excellence