With or without underwiring, ICONE above all praises the natural feminine

ICONE is a Paris-based fashion house with multicultural inspirations. Through its founder and artistic director Marion Tocaccieli's interest in crafts, photography, fashion and contemporary culture, ICONE is committed to positioning itself as a singular creator of lingerie, swimwear and ready-to-wear.

CREATE A COMPLETE WARDROBE FOR A NEW TYPE OF WOMAN.

More than fame, more than glory, being an icon is first and foremost an aura. Something indescribable, metaphysical. It's a woman reconciled with being a woman.

ICONE is an intimate manifesto for daring women in search of effortlessness. ICONE lingerie plays with curves and has fun deconstructing traditional lingerie codes. Strong, creative and fashionable pieces that celebrate women and their bodies.

THE CREATION

All our collections are imagined, designed, prototyped and perfected by ICONE's creative and development team in Paris.

Each season, the team reinvents the identity of a collection. Inspiration, sketches, fabrics and cuts are all rethought to adapt to new trends and demands. Carefully selected, each material and finish is thought through to develop exceptional pieces.

CREATIVE PIECES THAT HAVE BECOME ESSENTIAL

Passionate about materials, we take particular care in choosing our fabrics. It's important to us to honor our "savoir-faire tricolore". We work with renowned lacemakers such as Sophie Hallette, an international reference in the art of French lace and tulle. For embroidery, we turned to the Broderies Leveaux workshops and their historic expertise.

TO PROPOSE
NEWS
ALTERNATIVES
ECO-RESPONSIBLE

Passionate about materials, we take particular care in choosing our fabrics. It's important to us to honor our "savoir-faire tricolore". We work with renowned lacemakers such as Sophie Hallette, an international reference in the art of French lace and tulle. For embroidery, we turned to the Broderies Leveaux workshops and their historic expertise.

The creator

After working in the music industry in New York, Marion Tocaccieli returned to Paris with a single idea in mind: to create a lingerie brand far removed from clichés and convention. The ICONE project began in a spirit of family, collaboration, independence and sustainability. Dreaming of a wardrobe that encourages you to be the best version of yourself in any situation. Practical. Relevant. Sustainable. Creative.

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