It was after an experience in the music industry in New York that Marion Toccacieli decided to launch her brand. Back in Paris, lingerie then became obvious : “as a child, my father was the sales manager of a corsetry house, I always liked this universe”.
Icone was born in January 2014 by dreaming of comfortable, modern and affordable lingerie. a casual charm hugs the curves and desires of women. "More than anything else, Icone plays on clichés and doesn't treat women as objects," adds the Parisian, whose collections, sprinkled with casual charm, embrace women's curves and desires.