If a few years ago, combining comfort and style seemed like a challenge, things have changed and this shift of loungewear/nightwear into the fashion sphere… We owe it to women.
At the end of the 19th century, pajamas were a "loungewear" exclusively reserved for men. Indeed, societal rules forbade women from showing themselves undressed, even in their own homes. Finally, the pajama liberation movement, a new illustration of women's freedom, was carried by pioneers of feminism and fashion. Among them, again and again the great Coco Channel who seized the pajamas to make them a real fashion item in which she did not hesitate to be photographed accessorizing them with her emblematic pearls and her innate elegance.
Very quickly, pajamas became a highly sought-after garment for women from all walks of life. Passing from season to season, pajamas have inspired many designers to assert themselves today as a true vector of identity. Sometimes shunned or relegated to the rank of simple utilitarian clothing, the new momentum taken by women's pajamas as a trendy piece is the perfect illustration of a new contemporary femininity that wants to be comfortable on all occasions, without ever skimping on its appearance. More than just nightwear, pajamas have become real fashion pieces combining style and softness.
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The adoption of trendy winter women's pajamas or the perfect illustration of a new femininity
As time goes by, women are freeing themselves from fashions and trends to move towards pieces that suit them, in which they feel good, they feel beautiful and free to be who they want to embody... And this also applies to the field of homewear !
Trendy pajamas: the embodiment of a new femininity
The use of pajamas as a fashion statement ultimately reflects a universal truth: the selection of what we wear to bed goes far beyond mere necessity. This new importance given to the choice of pajamas reflects a real sociocultural evolution coupled with profound changes in our individual perceptions of femininity.
The boundaries between day and nightwear are increasingly becoming blurred, and pajamas, as a true fashion item, are a perfect illustration of this.
ICONE pieces, whether they belong to the ready-to-wear or homewear line , have been specially designed for you. Each designer has his muse: Marc Jacobs had Sofia Coppola, Karl Lagerfeld was deeply inspired by Claudia Schiffer for a long time… For ICONE, it is different.
So who are the muses of the Parisian house? You. All contemporary women in search of effortless everyday life. Whoever you are, know that you are the source of our creativity. We create winter pajamas for women with you in mind. Pajamas that are as comfortable, warm and comforting as possible and that don't skimp on style.
At ICONE, comfort takes on a whole new dimension. It becomes flattering and so stylish that it goes beyond the threshold of the house door. Finally, the ICONE winter pajamas transcend their traditional role as nightwear and become a fashion option in their own right.
Some sets in ribbed knit, cotton or cupro, an ecological alternative to silk, are sometimes worn with confidence during the day and highlight the relaxed elegance of women.
The barriers between different clothing families are fading and ICONE is happily riding this wave.
Women's winter pajamas: the essential piece of the homewear trend
From a simple sleeping outfit to a trendy piece that can be worn at home or for a little outing in town, pajamas express our growing desire for comfort and well-being in our daily lives.
The ICONE homewear trend is minimalist and refined. In a world where ultra-consumption reigns, stylistic purity is increasingly popular in nightwear. If our Parisian brand likes to offer diverse and varied models, they are all characterized by their purified designs, without superfluous artifices embodying a discreet and timeless elegance.
Whether you are looking for winter pajamas for sleeping, for teleworking or simply for relaxing on the weekend, they should in no way restrict your movements due to a lack of flexibility in the cut or material.
Riding the wave of the versatility of pajamas , the brand had fun offering mix and match sets that adapt to all situations.
The cupro shirt-trousers set seduces us with its straight and flowing cut that flatters and lengthens the silhouette. Its warm-colored prints bring a new shine to the winter season. Always imbued with the signature ICONE refinement, it can be easily adopted outside the home. You will be able to enjoy the comfort of your pajamas all day long while sporting a conceptual, original and stylish look!
The ICONE cotton women's pajamas have a deliciously retro look with their pointelle cotton knit, bourdon stitch finishes, embroidered edging, etc.
At ICONE, if stylistic purity is king, great attention is paid to details… And women's winter pajamas are a beautiful illustration of this.
One thing is for sure: matching pajama sets are making a comeback. They add a touch of sophistication to your nighttime outfit while providing optimal comfort.
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Women's winter pajamas: the fusion of comfort and style
How to choose THE pajamas? The ones in which you will feel as comfortable as they are trendy? The ones that you will no longer want to take off at night or during the day? Two essential criteria must be taken into consideration: the material of your pajamas ... And the style!
Fiver women's pajamas: priority to the selection of good materials
The material your winter pajamas are made from will determine the warmth and comfort they provide you.
Increasingly aware of the environmental impact of the fashion industry, consumers are looking for eco-friendly alternatives for their wardrobe. The Parisian brand, always in symbiosis with women, is embodied by its ecological and ethical commitment . Always looking for more environmentally friendly manufacturing methods, new, more ethical collaborations and ever more sustainable materials, the Parisian brand strives to offer nightwear made from responsible materials, such as organic cotton, tencel or cupro. These materials are not only environmentally friendly, but they also offer incomparable breathability and softness, guaranteeing optimal comfort throughout your night... Or your day!
We cannot talk about winter pajamas without stopping for a moment on women's pajamas in organic cotton. Our 100% organic cotton fabric comes to us from Portugal. Carefully selected, it is renowned for its great flexibility and its unparalleled softness. Very elegant, women's pajamas in organic cotton adapt to your body temperature. Healthy and comfortable, it guarantees soft, irritation-free skin. Our knitwear fits perfectly to the silhouette and sits on the skin like a caress. Being warm while feeling like you're not wearing anything: this is the promise of our women's pajamas in organic cotton.
In addition to comfort, the premium quality of our fabrics guarantees that you can use your pajamas season after season without them losing their shine, softness or losing their shape. Consume better... and less, this is the new credo of modern women! By selecting an ICONE model, you are investing in your well-being and choosing to make it a priority.
Winter pajamas ultimately reflect an entire art of living focused on cocooning, softness and “well-being”, essential values at the end of the year.
Pajamas that suit you
As you can see, choosing pajamas is not just a question of comfort. It is also another way to express your style and personality.
Wearing your pajamas should make you feel good, in the same way that your street clothes boost your confidence during the day! To do this, your winter pajamas should suit you in terms of style and cut.
If you're feeling more romantic and homely, our cotton pajamas with their delightfully old-fashioned details are made for you!
Don't want to let winter get the best of you? Opt for the bright, warm colours of our cupro pyjamas that will spice up your everyday life with a touch of escape and fantasy.
Anxious not to stifle women's personalities under overly exuberant pajamas or clothing, the ICONE creative team decided to imagine minimalist pieces imbued with timeless elegance.
If our winter pajamas do not stand out for their "exuberance", they are embodied by their diversity, the refinement of their finishes and their sustainable materials. The richness of our contemporary inspirations contributes to creating unique and trendy nightwear collections that allow consumers to assert their identity, to personalize their style, even at bedtime.
Whether you want to unwind after a long day or simply lounge around on the weekend, our women's winter pajamas offer the luxury of being both stylish and comfortable. Count on our matching sets, durable materials, refined finishes and contemporary cuts for a nighttime look with timeless elegance. ICONE pajamas are living proof that comfort and style are not mutually exclusive. To discover them, click here.
Learn more:
- Body lingerie : discover the bodysuits from the ICONE brand
- High-waisted panties, the piece that adapts to all figures